The SoShells Suite

All-in-One Digital Marketing That Lets Ocean-Loving Brands Focus on What They Do Best

From solo founders to seasoned teams, The SoShells Suite plugs into your business to handle the marketing heavy lifting - SEO, social, and email -so your presence is consistent, your leads are flowing, and you finally have room to breathe.

Feeling Stretched Thin by Marketing That’s… Just There?

If you’re overwhelmed trying to build or manage a full marketing team - or piecing together freelancers who never quite “get it” - you’re not alone. Many ocean-inspired brands come to us feeling:

Frustrated that their marketing exists, but doesn’t feel dialed-in, aligned, or something they’re proud of

Burnt out from wearing all the hats without the time (or desire) to run the whole show

Tired of handing off their brand to random freelancers or junior team members without a clear strategy

Stuck investing time or money into marketing that doesn’t feel like it’s actually moving the needle

You could keep patching it together… or you could let us take the pressure off.

I Get It - Because I’ve Been There (And I’m In It With You)

As a business owner myself, I know what it’s like to pour your heart into your brand - and still feel the pressure to do more online. The clients I work with are driven, hands-on, and deeply invested in their growth. They know digital marketing matters - but handing it over to the wrong person? That’s a risk they’re not willing to take.

That’s why I bring more than just strategy. I bring care, clarity, and collaboration. Clients tell me I’m creative, hands-on, and aligned with their brand voice like I’ve been part of their team for years. My job isn’t just to “take over” your marketing - it’s to lift the weight while making you feel involved, empowered, and proud of what’s going out into the world.

Introducing:

The SoShells Suite

Your All-In-One Marketing Machine - Fully Done for You

The SoShells Suite is your complete digital marketing department in one seamless service. From strategy to execution, we take care of everything - so you’re no longer juggling freelancers or guessing what to post.

Here’s what’s included:

SEO: Full audit, keyword research, copy optimization, and on-site implementation

Social Media (Instagram): Strategy, content calendar, posts + stories, community management, and engagement tracking

Email Marketing: Setup, segmentation, lead magnet integration, newsletter creation, and copy guidance

All-Channel Strategy & Analysis: Custom roadmap, monthly reviews, and continuous improvement

Bonus: Ad strategy setup + visual guidance (from a pro photographer’s perspective)

Minimum 3-month commitment - because sustainable growth takes time. Built for busy brands who want real results without hiring in-house

What Happens When You’re No Longer the One Holding It All Together?

With The SoShells Suite, your marketing finally starts working with you - not against your time, energy, or peace of mind.

✨ You feel clear, confident, and supported - no more guessing or stressing
📈 Your online presence grows across all channels
🤝 You finally found “your person” - someone who gets your vision
🧠 You understand your marketing without needing to run it
🌊 You focus on what you do best, knowing your brand is making waves

Here’s How We Roll

Sign your agreement, pay your deposit, and get access to your onboarding package. This is where you hand off the essentials so we can hit the ground running.

Step 1: Book & Onboard

We audit your SEO, socials, and email systems - then build a clear, customized strategy tailored to your brand’s needs.

Step 2: Strategy First

Step 3: Implement in Phases

Month by month, we roll things out:
→ Month 1: SEO
→ Month 2: Email
→ Month 3: Social Media
No chaos - just clear, intentional progress.

Step 4: Stay in the Loop

You’ll get weekly email updates every Friday with exactly what’s been done and what’s next - plus shared access to our Notion board and Drive folders.

We keep analyzing and adjusting as we go, so your marketing stays fresh, aligned, and working for you. After the initial 3-month collaboration, many clients choose to continue - keeping the momentum going with ongoing support and strategy.

Step 5: Grow & Refine

Hey, I’m Lukene 👋

Surf and brand photographer. Digital marketing strategist. Creative force behind SoShells.

I built this business for people like us - ocean lovers, wave chasers, soul-led entrepreneurs who care deeply about their craft and want their brand to reflect that. I’ve always believed great marketing isn’t just about visibility - it’s about freedom. More time to surf. More space to create. More energy to focus on what matters.

Helping surf-inspired brands grow online in a way that feels natural, aligned, and creatively fulfilling? That’s my zone. And if I can make your life lighter while doing it? Even better.

You're in Good Company

“Lukene took our vision and made it a reality. She captured our voice perfectly, created high-quality content, and we saw enormous success with engagement.”
— Megan, Extreme Sports School Co-Founder

“She’s creative, organized, and just knows what to do. You don’t have to micromanage — she gets it and delivers.”
— Vin, Surf Coach & Surf Stay Host

“Working with Lukene was a dream. She brought so much creativity, care, and clarity — it honestly felt like collaborating with a friend who just got it right away.”
— Emily, Founder, Surf Hat Brand

“She helped us solve tricky digital issues and establish a real presence online. Prompt, professional, and proactive.”
— Matt, Extreme Sports School Co-Founder

“Lukene captured the vibe of our brand perfectly. The results were better than I imagined.”
— Marie, Founder, Surf Swimwear Brand

Is This Right for You?

This is for you if you...

✅ Are passionate about your business and ready to grow
✅ Love creative collaboration and sharing ideas
✅ Value lifestyle balance — and want your marketing to support it
✅ Know your brand inside-out and want someone who respects that
✅ Crave clear communication, creative freedom, and trust
✅ Understand great things take time — and are willing to commit
✅ Have at least some foundational marketing already in place

This is not for you if you...

🚫 Care only about vanity metrics (likes, followers, going viral)
🚫 Expect overnight results
🚫 Want quick fixes instead of real, strategic growth
🚫 Expect me to take on non-marketing roles (like poster design)
🚫 Micromanage or ghost for days without feedback

FAQs

  • Pricing depends on your brand’s needs - all packages are monthly retainers with a 3-month minimum. Custom quotes follow our discovery process.

  • We sign a clear service agreement covering everything from deliverables to boundaries and termination terms.

  • Nope - I handle all posting, scheduling, and implementation once content is approved.

  • Not with this package. I offer separate content creation packages if you need custom shoots. That said, I may include the occasional royalty-free image and visual guidance.

  • Yes - most clients do! You’ll have the option to continue month-to-month with perks like priority support and special rates.

  • We stay in touch via weekly email updates, shared Notion boards, and WhatsApp for quick communication. I’m here for collaboration — and happy to match your level of involvement.

Still have a question?

Reach out anytime - I’m happy to chat and see if The SoShells Suite is the right fit.